Tag Archives: social media
12
Feb

Social Media – Speaking in Tongues

I happen to know some really great social media folks. My big three always come to mind when I’m pondering my clients’ next moves or refining their voice to create more engagement. They are: Valorie Luther Jim David Chris Goulet Each has a special affinity for converting client marketing/advertising/PR needs and desires into real conversations, […]

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17
Dec

The debate on “Uptalking”

Having read Marybeth Seitz-Brown’s essay on linguistics and “uptalk” on Slate, I can say she is correct on every point except one: communicating WITH her audience. Years ago, I traveled to Hong Kong, Taiwan and Japan to help sell a marketing concept to audiences who mostly spoke english. Fortunately, beforehand I’d done some homework, and […]

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10
Jul

Vator Announces Speaker Lineup for Venture Shift

Speakers Dave McClure, clinic 500 Startups Kate Mitchell, buy cialis Scale Venture Partners Alexander Mouldovan, Marketo Ann Miura-Ko, Floodgate Bambi Francisco, Vator Chris Hulls, Life360 Corey Reese, Ness Computing Craig Sherman,Meritech Capital Dave Samuel, Freestyle Dave Whorton, Tugboat Duncan Davidson,Bullpen Capital Ethan Kurzweil, Bessemer Venture Partners Ezra Roizen,Ackrell Capital Jeff Clavier,SoftTech VC Jessica Alter, Founder Dating […]

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21
Jun

Social Media – Hey Kids, Let’s Put on a Show!

Interestingly enough, Social Media continues to be “that thing” best left to the interns and young hires who “get it.” It is a lot like the company newsletter, the eBlast and various sundry promotions that sound great and feel good in the conference room, until it all rolls downhill to the poor lackey who’ll produce […]

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02
May

Pebble Kicks it into High Gear via Kickstarter

Check out this amazing story of start-up meets funding via simple, good video and well-engineered funding structure. The product looks great and will definitely appeal to Apple-gear crowd. Remember kids, Father’s Day is just around the corner.  

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02
Feb

Reviewing the Komen Debacle

If you haven’t read more than one post or article on the communications meltdown the Susan G. Komen Foundation has inflicted upon itself, well you’ve been busy. We have observed some push-back on the proliferation of pink due to their successfully marketing their chief cause, including some of the ridiculous products and services attempting to […]

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26
Jan

The Swiss Armytization

Marketing communications denizens trolling the employment postings of late are feeling a bit inadequate. And why not? Writers must know html, designers have to be able to blog, press relations folks must have stronger marketing skills and so on and so on and whatever. As our dear friends in the HR bubble struggle to meet […]

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24
Jan

Social Media Isn’t the MarCom Stepchild

Several recent conversations glaringly revealed what many of us working the marketing communications beat know to still be true: the majority of corporate marketing folks still view social media as the bastard stepchild in their communications strategy. Point of fact, it’s really even closer to the company newsletter: often neglected, always an afterthought and largely […]

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01
Dec

It’s About Time

The time to whip up some shoes for the cobbler’s kiddos, and of course the long over-due production of this site. Hopefully. I’m addressing both issues in ready fashion. The site is designed to provide background info, and solicit offers of consulting work, employment and/or JV opportunities from savvy, forward-moving individuals and companies. I am […]

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