Tag Archives: social media mistakes
01
Oct

Getting Sound Right

I once sought out professional opinion on a series of podcasts I was developing for GuruTrack. One highly-admired journalist (yes, we use to have many of them) was kind enough to comment, although he chided me (nee SCOLDED me) about the sound quality, saying it seemed to have been recorded in a lavatory stall. Shocked, […]

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21
Jun

Social Media – Hey Kids, Let’s Put on a Show!

Interestingly enough, Social Media continues to be “that thing” best left to the interns and young hires who “get it.” It is a lot like the company newsletter, the eBlast and various sundry promotions that sound great and feel good in the conference room, until it all rolls downhill to the poor lackey who’ll produce […]

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02
Feb

Reviewing the Komen Debacle

If you haven’t read more than one post or article on the communications meltdown the Susan G. Komen Foundation has inflicted upon itself, well you’ve been busy. We have observed some push-back on the proliferation of pink due to their successfully marketing their chief cause, including some of the ridiculous products and services attempting to […]

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24
Jan

Social Media Isn’t the MarCom Stepchild

Several recent conversations glaringly revealed what many of us working the marketing communications beat know to still be true: the majority of corporate marketing folks still view social media as the bastard stepchild in their communications strategy. Point of fact, it’s really even closer to the company newsletter: often neglected, always an afterthought and largely […]

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