Tag Archives: public relations
02
May

Pebble Kicks it into High Gear via Kickstarter

Check out this amazing story of start-up meets funding via simple, good video and well-engineered funding structure. The product looks great and will definitely appeal to Apple-gear crowd. Remember kids, Father’s Day is just around the corner.   Medication errors can happen anywhere, but mistakes in dispensing remedies injure thousands of folk a year. Several […]

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31
Jan

Working Remotely – Begin With the End in Mind

Having been on the good and flawed sides of remote-work assignments, I can vouch for the need to correctly induct a new remote team member into your organization. Starting this relationship with a little extra care and energy (remember efforts that ‘meet halfway’ often don’t touch) from the folks at home base means the world […]

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26
Jan

The Swiss Armytization

Marketing communications denizens trolling the employment postings of late are feeling a bit inadequate. And why not? Writers must know html, designers have to be able to blog, press relations folks must have stronger marketing skills and so on and so on and whatever. As our dear friends in the HR bubble struggle to meet […]

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24
Jan

Social Media Isn’t the MarCom Stepchild

Several recent conversations glaringly revealed what many of us working the marketing communications beat know to still be true: the majority of corporate marketing folks still view social media as the bastard stepchild in their communications strategy. Point of fact, it’s really even closer to the company newsletter: often neglected, always an afterthought and largely […]

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