Tag Archives: corporate communications
01
Oct

Getting Sound Right

I once sought out professional opinion on a series of podcasts I was developing for GuruTrack. One highly-admired journalist (yes, we use to have many of them) was kind enough to comment, although he chided me (nee SCOLDED me) about the sound quality, saying it seemed to have been recorded in a lavatory stall. Shocked, […]

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26
Jun

Dallas proofreader, writer and editor Elaine Rogers launches SplendidlySaid.com

DFW proofreader, editor, writer and biographer Elaine Rogers has launched SplendidlySaid.com, her newest editorial services site, for corporate and agency clients needing contract editorial and PR services. Rogers is a dynamo (she taught herself WordPress to produce the site) and is bringing energy to several ventures, and networking like crazy around North Texas. Having seen […]

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21
Jun

Social Media – Hey Kids, Let’s Put on a Show!

Interestingly enough, Social Media continues to be “that thing” best left to the interns and young hires who “get it.” It is a lot like the company newsletter, the eBlast and various sundry promotions that sound great and feel good in the conference room, until it all rolls downhill to the poor lackey who’ll produce […]

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20
Jun

White Paper Unleashed

RogersSullivan Research has released the Mobile Epiphany white paper. Titled Bringing State-of-the-Art Communications to Refinery Inspection & Reporting, it’s actually some solid work if I do say so myself. Good research was already in place. We added some more oil and gas industry updates to flesh out troubles refineries are having in keeping up with mechanical […]

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02
Feb

Reviewing the Komen Debacle

If you haven’t read more than one post or article on the communications meltdown the Susan G. Komen Foundation has inflicted upon itself, well you’ve been busy. We have observed some push-back on the proliferation of pink due to their successfully marketing their chief cause, including some of the ridiculous products and services attempting to […]

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31
Jan

Working Remotely – Begin With the End in Mind

Having been on the good and flawed sides of remote-work assignments, I can vouch for the need to correctly induct a new remote team member into your organization. Starting this relationship with a little extra care and energy (remember efforts that ‘meet halfway’ often don’t touch) from the folks at home base means the world […]

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26
Jan

The Swiss Armytization

Marketing communications denizens trolling the employment postings of late are feeling a bit inadequate. And why not? Writers must know html, designers have to be able to blog, press relations folks must have stronger marketing skills and so on and so on and whatever. As our dear friends in the HR bubble struggle to meet […]

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24
Jan

Social Media Isn’t the MarCom Stepchild

Several recent conversations glaringly revealed what many of us working the marketing communications beat know to still be true: the majority of corporate marketing folks still view social media as the bastard stepchild in their communications strategy. Point of fact, it’s really even closer to the company newsletter: often neglected, always an afterthought and largely […]

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01
Dec

It’s About Time

The time to whip up some shoes for the cobbler’s kiddos, and of course the long over-due production of this site. Hopefully. I’m addressing both issues in ready fashion. The site is designed to provide background info, and solicit offers of consulting work, employment and/or JV opportunities from savvy, forward-moving individuals and companies. I am […]

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