Archive | Uncategorized
12
Feb

Social Media – Speaking in Tongues

I happen to know some really great social media folks. My big three always come to mind when I’m pondering my clients’ next moves or refining their voice to create more engagement. They are: Valorie Luther Jim David Chris Goulet Each has a special affinity for converting client marketing/advertising/PR needs and desires into real conversations, […]

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01
Oct

Getting Sound Right

I once sought out professional opinion on a series of podcasts I was developing for GuruTrack. One highly-admired journalist (yes, we use to have many of them) was kind enough to comment, although he chided me (nee SCOLDED me) about the sound quality, saying it seemed to have been recorded in a lavatory stall. Shocked, […]

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30
Mar

The Power of a Testimonial

One of our longtime clients, Complete Athlete, has the enviable business plan of “helping baseball players reach their genetic potential.” In short, they change young athletes’ lives, helping them climb the baseball ladder by teaching them how to stay healthy, how to perform and what to expect in pursuit of college-level (and possibly professional) baseball. […]

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16
Mar

Finding Your Muse

When you work in a “distance” capacity, creative sparks aren’t as commonplace as say, in an agency or go-go corporate environ. Sometimes, they’re more like little embers, still hot to the touch and capable of starting something, but not as zippy gee whiz-y. Truth be told, that’s okay because working alone requires a different focus, […]

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02
Feb

Reviewing the Komen Debacle

If you haven’t read more than one post or article on the communications meltdown the Susan G. Komen Foundation has inflicted upon itself, well you’ve been busy. We have observed some push-back on the proliferation of pink due to their successfully marketing their chief cause, including some of the ridiculous products and services attempting to […]

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