Archive | Industry Notes
17
Dec

The debate on “Uptalking”

Having read Marybeth Seitz-Brown’s essay on linguistics and “uptalk” on Slate, I can say she is correct on every point except one: communicating WITH her audience. Years ago, I traveled to Hong Kong, Taiwan and Japan to help sell a marketing concept to audiences who mostly spoke english. Fortunately, beforehand I’d done some homework, and […]

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10
Jul

Vator Announces Speaker Lineup for Venture Shift

Speakers Dave McClure, clinic 500 Startups Kate Mitchell, buy cialis Scale Venture Partners Alexander Mouldovan, Marketo Ann Miura-Ko, Floodgate Bambi Francisco, Vator Chris Hulls, Life360 Corey Reese, Ness Computing Craig Sherman,Meritech Capital Dave Samuel, Freestyle Dave Whorton, Tugboat Duncan Davidson,Bullpen Capital Ethan Kurzweil, Bessemer Venture Partners Ezra Roizen,Ackrell Capital Jeff Clavier,SoftTech VC Jessica Alter, Founder Dating […]

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26
Jun

Dallas proofreader, writer and editor Elaine Rogers launches SplendidlySaid.com

DFW proofreader, editor, writer and biographer Elaine Rogers has launched SplendidlySaid.com, her newest editorial services site, for corporate and agency clients needing contract editorial and PR services. Rogers is a dynamo (she taught herself WordPress to produce the site) and is bringing energy to several ventures, and networking like crazy around North Texas. Having seen […]

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04
Jun

News update from RSR

RogersSullivan Research just released an update on a white paper I’ve been writing and designing for them. Pretty cool paper, client and people. We’ll release updates on the whole project next week after RSR does their stuff.

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30
Mar

The Power of a Testimonial

One of our longtime clients, Complete Athlete, has the enviable business plan of “helping baseball players reach their genetic potential.” In short, they change young athletes’ lives, helping them climb the baseball ladder by teaching them how to stay healthy, how to perform and what to expect in pursuit of college-level (and possibly professional) baseball. […]

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29
Feb

Angelina Jolie – Cult of Personality

After reading all the hubbub about her vamping and hanging that ham bone out there for the world to adore, pharm we had a little fun. This seems more apropos. Medication errors can happen anywhere, but mistakes in dispensing remedies injure thousands of people a year. Several medicaments are antifungal medicines. As sure as a […]

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02
Feb

Reviewing the Komen Debacle

If you haven’t read more than one post or article on the communications meltdown the Susan G. Komen Foundation has inflicted upon itself, well you’ve been busy. We have observed some push-back on the proliferation of pink due to their successfully marketing their chief cause, including some of the ridiculous products and services attempting to […]

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31
Jan

Working Remotely – Begin With the End in Mind

Having been on the good and flawed sides of remote-work assignments, I can vouch for the need to correctly induct a new remote team member into your organization. Starting this relationship with a little extra care and energy (remember efforts that ‘meet halfway’ often don’t touch) from the folks at home base means the world […]

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26
Jan

The Swiss Armytization

Marketing communications denizens trolling the employment postings of late are feeling a bit inadequate. And why not? Writers must know html, designers have to be able to blog, press relations folks must have stronger marketing skills and so on and so on and whatever. As our dear friends in the HR bubble struggle to meet […]

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24
Jan

Social Media Isn’t the MarCom Stepchild

Several recent conversations glaringly revealed what many of us working the marketing communications beat know to still be true: the majority of corporate marketing folks still view social media as the bastard stepchild in their communications strategy. Point of fact, it’s really even closer to the company newsletter: often neglected, always an afterthought and largely […]

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